GOOG is going after Apple (AAPL) and its Apple Watch via a new partnership with Tag Heuer and Intel (INTC). Cupertino should be worried.
Thinclient – Google’s partnership with Swiss watchmaker Tag Heuer is telling, since the premium brand — founded in 1860 — indicates its decision to align the Google brand with luxury. Tag Heuer was the first company to debut a watch with a chronograph, which measures time with extreme accuracy, down to the hundredths of a second.
Tag Heuer also became the first Swiss watchmaker in space in 1962; 53 years later, it’s the first Swiss watchmaker to partner with GOOG.